Jean-Baptiste has worked in the sports industry for the past 10 years across multiple positions which lead him to drive the innovation strategy within UEFA and set up the UEFA Innovation Hub. Among his responsibilities as chief strategy officer at LaSource, he is now in charge of supporting sports organizations and LaSource’s partners to define and implement innovation, business, and investment strategies as well as strategic collaborations to drive value and access new business opportunities. He continues to closely follow start-ups, technology, and trends in the sports world and provides LaSource’s start-ups with extensive knowledge and tailor-made support. Finally, as part of LaSource’s activities, he works closely with rights holders (leagues, clubs, federations, etc.) on their digital, data, and media rights strategy in a view of maximizing business opportunities while best servicing the members of such organizations.

I am an experienced digital marketeer with a proven track record in implementing innovative digital technologies to enhance both internal and external stakeholders’ digital experiences. With a deep understanding of the digital landscape, I excel at developing strategies that drive engagement and growth. My expertise lies in identifying cutting-edge solutions and seamlessly integrating them into existing systems, ensuring optimal performance and user satisfaction. Working at Wembley Stadium for the past three years, I’ve witnessed first-hand the increase in digital technology to improve the spectator experience.

Sandro is the co-founder of Focus BC, a product company specializing in location intelligence, and the Managing Partner of Virtual Venue. In Virtual Venue, Sandro is pioneering innovative solutions in sports event planning and venue operations working alongside UEFA, FIBA, The FA, FPF, and others. Drawing from years of experience at Esri Portugal, Sandro brings a unique perspective to the football world, offering invaluable insights into integrating location technology in sports event management. Sandro was also Director at the Founder Institute, Advisory Board Member at Women in Tech, and one of the Co-founders of WeHelp Ukraine.

Juliet Bawuah is Ghana’s reigning Sports Journalist of the Year (Ghana Journalists Association Awards) and also, Sports Journalist of the Year at the Sports Writers Association of Ghana (SWAG) Awards. She is a Presenter/Producer for Africa’s biggest sports broadcaster, SuperSport, operated by one of the world’s leading pay-tv organizations, Multichoice. She is a co-host on the network’s highly watched weekly sports discussion show Superpicks.

Lucas is the Director of Operations at 433. With more than 15 years of experience in the digital world, he specializes in building brands on social media, developing digital platforms, and creating online video formats that engage and inspire.

Lucas leads a team of experts in digital marketing and social media. He built platforms, created innovative online video formats, and optimized digital marketing campaigns to achieve maximum results. With his extensive knowledge and experience, Lucas is committed to helping clients achieve their goals and succeed in the digital world.

He loves to be the connector between brands, ideas, and most of all: people.

Head of Commercial at Real Metric Analytics.

15 years experience in the mobile and VR industries.
Francis is a serial entrepreneur, with strong expertise on mobile monetization, VR, AR, social media and sports fan engagement platforms.
Computer Science Studies and associated Professor at Pompeu Fabra University for 10 years. He also holds a MBA from Ramon Llull University and Manhattan College.

New technologies passionate and sport addict, I could not imagine my life without challenges.

Coming from a Telecom Engineer background, I spent most of my career working for international companies as IT consultant until I found the perfect balance working on cutting edge projects in a passionating environment at UEFA.

My career began as an Academy Scout at KVC Westerlo, where I was responsible for discovering young talents. In 2010, I transitioned to a First Team Scout, a role in which I contributed directly to the composition and strengthening of our first team. In 2019, I was promoted to Head of Scouting, where I now lead our scouting team and make strategic decisions crucial for the success of our club.

Simon Cummins is the Global Head of Odgers Berndtson’s Sports, Gaming and Media Practice, placing senior leaders into all major Sports organisations and International Federations.
Prior to Odgers Berndtson, Simon was a Director of GEMS schools and a Director at Gabbitas. He was also a Headmaster for ten years and whilst at Millfield he was Head of the Prep and a member of the Management Group for all three Millfield Schools and Millfield Enterprises. His non-executive/board experience has included an NGB, PR Agency, hospitality provider, experiential marketing agency, several schools and a Leadership Development Organisation. Simon currently Chairs the national charity, Sported and the digital marketing agency WePlay.
Simon is an accomplished sportsman, playing rugby and cricket regularly. Skiing and golf now dominate his spare time. Simon was educated at Borough Road College, London and Bath University.

Alvaro is a digital transformation specialist currently serving as the global sales lead at Sportian, the company created to transform the Sports and Entertainment industry. He leads strategic projects that leverage technology to redefine the sports experience for both fans and athletes. Prior to this he led major growth initiatives for technology leaders including IBM and HCL, specializing in areas such consulting, marketing, AI software, and services, while also transforming one of the largest Financial Services firms in Latin America.

Born in Berlin, Dennis Galejski studied Sports Economics at the German Sport University in Cologne and at times at State University of New York, College at Cortland. Dennis holds a diploma in Sport Economics and various post-graduate certificates from the UEFA and Sports Business Academy by WHU in the field of football and sports management.
Dennis started his career in professional sports at Sportfive, working in Hospitality & Media sales and joined the DFL Deutsche Fußball Liga GmbH in 2015. With more than 10 years’ experience in the sports industry Dennis is part of DFL’s Audiovisual Rights & Media Product department and has been appointed to Head of Product Management in 2023, being responsible for the strategic development of Bundesliga’s International Product Portfolio. Further he orchestrates Bundesliga’s production and is responsible for the key accounting of Bundesliga’s global media partners.

Sports broadcaster and leading communicator and content creator for sport and sustainability in the UK and Europe.

David is a Sky Sports presenter and he represents strongly for climate action within sport. He’s been shortlisted for Sustainability Champion of the Year at the 2023 Broadcast Sport Awards.

At World Football Summit, he’s been Master of Ceremonies for numerous events like WFS Africa, WFS Europe and Football Innovation Forum, to name a few.

Russell Green is Head of Digital Products at Tottenham Hotspur FC.
He leads digital innovation and strategy at Spurs, and in his previous roles at The FA and BMW, built and led teams to deliver ground-breaking solutions for fans. He brings a wealth of tech and sport industry expertise and an eye for the cutting edge.
Combining his passion for football with his technology expertise, he focuses his teams on delivering the experience football fans want, right from grassroots up to the elite game.

Peter Hutton is an advisor or board director for series of sports organisations and sports tech companies. He is currently chairing the US organising committee of the ICC t20 world cup, on the board of the Saudi Pro League, the Rugby League and the Professional Triathlon Organisation.

He also advises Greenfly, YBVR, Sporttotal and Hype. He was formally CEO of Eurosport, Fox Sports Asia and Ten Sports. After working in exec positions across the sporting world, he is now based in Silicon Valley, California.

I am a multi-award-winning football journalist who has become central to the conversation around the beautiful game.
I have demonstrated my ability to set the news agenda with exclusive stories, insightful analysis and in-depth interviews. I have built a social media audience of 1.6 million followers across X (formerly Twitter, 500,000 followers), Facebook (1.1 million) and Instagram (40,000).
I am a digital native, having worked on websites throughout my career, including the Daily Mirror, GOAL, and the Evening Standard — but I have moved to a new role (as of 16 May) to deliver a dream role as a reporter at the BBC. I hope to be able to add to my Sports Journalist of the Year nomination in a new role and cover more Premier League, Champions League and international tournaments across online and broadcast formats.

Sports broadcaster and writer with two decades of experience in news breaking and strong expertise of the Middle Eat region. Currently a Premier League commentator and Saudi Pro League correspondent for talkSPORT. Also host The Debrief podcast. Formally CBS Sports and beIN Sports.

Having a digital background, I studied information technology and became ICT System Engineer for several years in a pharma company and an IT company. I have always been passionated about sport and football mostly, and I had the opportunity to join the Swiss Football League in 2022 to bring my background for the digital transformation of the league. Our mantra is to define a strategy that can bring to our clubs added value and build an ecosystem for the digital solutions in the Swiss professionnal football.

David Matthews was appointed CEO of the AFL’s newest AFL club, the GIANTS, in October 2011. Prior to joining the GIANTS he was General Manager of National and International Development at the AFL. As CEO, he has overseen the GIANTS’ entry into the AFL competition, the opening and ongoing development of GIANTS Stadium and the development of a $12 million training and administration facility at Sydney Olympic Park. Under David’s direction, the GIANTS have established a host of successful commercial and community programs in both NSW and the ACT, including the acclaimed ‘GIANTS Care’ initiative. David has overseen the club’s expansion, including becoming an inaugural member of the AFLW competition and a strategic partnership with GIANTS Netball, a membership base regularly in excess of 30,000 and six AFL finals series in 12 seasons in the competition, including the 2019 AFL Grand Final and a remarkable run to a Preliminary Final in 2023. David continues to ensure the GIANTS are a club like no other, delivering the best family entertainment.

I am an experienced digital marketeer with a proven track record in implementing innovative digital technologies to enhance both internal and external stakeholders’ digital experiences. With a deep understanding of the digital landscape, I excel at developing strategies that drive engagement and growth. My expertise lies in identifying cutting-edge solutions and seamlessly integrating them into existing systems, ensuring optimal performance and user satisfaction. Working at Wembley Stadium for the past three years, I’ve witnessed first-hand the increase in digital technology to improve the spectator experience.

I am the Women’s Football Editor for the Athletic. Before this I was an 8 year qualified litigation lawyer and professional player for Tottenham Hotspur, Arsenal and Crystal Palace.

Priya Narasimhan is a Professor of Electrical and Computer Engineering at Carnegie Mellon University in Pittsburgh, Pennsylvania. She is also the CEO and founder of YinzCam, a U.S.-based technology company that provides the mobile fan experience and digital solutions for a number of professional sports teams, leagues, events, and venues across the United States, Canada, Mexico, South America, United Kingdom, Australia, and New Zealand.

Beri is the Sporting Director at Hull City.

Nirav is an accomplished and high-achieving Payments and Banking Executive, with experience that includes developing strategies and leading organisations to maintain both growth and profitability.

Vasco Pinheiro is one of the Co-Founders and Managing Partner of Virtual Venue, where he leads the product’s sales efforts and meets with clients globally. At Virtual Venue, Vasco is pioneering innovative solutions in sports event planning and venue operations, leveraging his expertise to drive the integration of advanced technologies in the industry.
He holds a degree in Software Engineering with a specialization in Artificial Intelligence from Técnico and a Post-Graduate degree in Marketing from ISEG. With over 20 years of experience in Business and IT Consulting, he has served as Technical Director, Operations Manager Director, and Executive Director in various companies.

As Chief Creative Officer at Summa, my mission is to equip brands with exceptional tools to forge meaningful connections with people, making them a vital element of their lives. I view each touchpoint as a unique opportunity for brands and consumers to interact optimally according to the medium, creating memorable encounters. I design experiences, products, and content aimed at transforming each interaction into something unforgettable.
My approach is deeply rooted in a digital DNA, derived from founding HerraizSoto&Co, one of Spain’s pioneering and most awarded digital agencies. I understand empathy not just as a skill but as the core of the relationship between brands and people, where each economic transaction is preceded by an emotional connection.
Additionally, as a lecturer and speaker, I share my passion for innovation and creativity globally, having spoken in cities from New York to Shanghai, and served as a judge at world-renowned festivals like Cannes, One Show, and Clio.

Javier Tebas Medrano (San Jose, Costa Rica, 1962), of Spanish nationality, holds a degree in Law from the University of Zaragoza. He has been a practising lawyer since 1987 and founded his own legal firm, specialising in Company Law and, subsequently, in sports and bankruptcy law.

Tebas’s direct involvement in football began in 1993, when he was named president of Sociedad Deportiva Huesca, a position he held until 1998 (a period during which the club competed in Spain’s Tercera Division and Segunda Division B). He later served as a board member at C.D. Badajoz S.A.D. and C.D. Toledo S.A.D. before being elected vice-president of LaLiga in 2001. In 2003 he headed up the G-30, a group representing 30 small LaLiga clubs that was set up to collectively negotiate their audiovisual rights. He has been LALIGA president since 2013 and was re-elected in 2016 and again for a further four-year term in 2019. In 2021 he was appointed as representative of European Leagues on the UEFA Executive Committee.
Tebas’s tenure as LALIGA president has revolved around three core areas; the introduction of a financial controls system which has enabled the clubs to restructure their finances; the collective sale of audiovisual rights which boosts the clubs’ revenue in a balanced way, and the league’s internationalisation strategy, which has seen LALIGA and its member clubs establish themselves as a benchmark reference on the global stage, not just on the field but in the entertainment industry as a whole. In addition, Boost LALIGA, the strategic project of LALIGA and CVC Capital Partners, was recently created to promote growth and consolidation in the areas of technology, innovation, internationalisation and the sporting sphere.

Zubair is a serial entrepreneur, who is currently Partner and Global Vice President, Culture at Meltwater.
With his experience focusing on SAAS, global strategy and expansion, Zubair has a pedigree for developing leadership talent and high performance teams across markets.
Specializing in the sports and luxury sector, he has been involved in developing esports, specifically, chess to an award winning level.
Based in Dubai, his commitment towards inclusivity has enabled various social and community initiatives, namely executive allyship for female leadership.
Having extensively developed commercial operations across Europe, Middle East, Africa, India, China, Japan and South-East Asia, his passion is emerging markets and their interplay with innovation.
He has a degree in European Law and Masters in Medical Law. Given his thirst for education, he has a Post Grad in Global Business from the University of Oxford.
Zubair is a published contributor for Forbes and Campaign Magazine, he continues to be an active commentator for inclusivity in sport and culture.

Andy Yeandle is the Country Manager for the UK and Nordics at ScorePlay, a cutting-edge platform dedicated to revolutionizing sports media workflows through AI-powered indexing of photos, videos, and broadcast feeds. With over two years at ScorePlay, Andy has been instrumental in helping sports teams, leagues, and broadcasters centralize and automate their media processes. Prior to ScorePlay, Andy gained extensive experience in business development and account management across the sports industry, including roles at Leaders Group Holdings and England Rugby Hospitality.

Lewis is SVP and Managing Director of Digital at IMG (formerly Seven League). Lewis joined the business in 2017, becoming CEO of Seven League in 2020. Prior to that, Lewis spent five years with Twitter where he was Twitter UK’s first head of sport. He also spent 11 years at BBC Sport in a variety of roles, including editor of the BBC Sport website and BBC Sport’s social media editor.